Visual Labeler
With Visual Labeling, tracking a new feature on your website is as easy as clicking it.
Year :
2024
Company :
Amplitude
Role :
Product Design Lead
Project Duration :
8 weeks to GA



Problem :
Teams struggled to track meaningful user actions because setup required code changes, so instrumentation was slow, brittle, and often wrong.



Solution :
I led design for Visual Labeler, a point and click way to define events directly on top of the live UI. Users open their product inside Amplitude, hover to see suggested elements, select what matters, then name and categorize the event without touching code. The experience is familiar to PMs and marketers, so instrumentation becomes part of their workflow instead of something they wait for engineering resources.
Summary :
2x
Enterprise Activation Speed
More Projects
Visual Labeler
With Visual Labeling, tracking a new feature on your website is as easy as clicking it.
Year :
2024
Company :
Amplitude
Role :
Product Design Lead
Project Duration :
8 weeks to GA



Problem :
Teams struggled to track meaningful user actions because setup required code changes, so instrumentation was slow, brittle, and often wrong.



Solution :
I led design for Visual Labeler, a point and click way to define events directly on top of the live UI. Users open their product inside Amplitude, hover to see suggested elements, select what matters, then name and categorize the event without touching code. The experience is familiar to PMs and marketers, so instrumentation becomes part of their workflow instead of something they wait for engineering resources.
Summary :
2x
Enterprise Activation Speed
More Projects
Visual Labeler
With Visual Labeling, tracking a new feature on your website is as easy as clicking it.
Year :
2024
Company :
Amplitude
Role :
Product Design Lead
Project Duration :
8 weeks to GA



Problem :
Teams struggled to track meaningful user actions because setup required code changes, so instrumentation was slow, brittle, and often wrong.



Solution :
I led design for Visual Labeler, a point and click way to define events directly on top of the live UI. Users open their product inside Amplitude, hover to see suggested elements, select what matters, then name and categorize the event without touching code. The experience is familiar to PMs and marketers, so instrumentation becomes part of their workflow instead of something they wait for engineering resources.
Summary :
2x
Enterprise Activation Speed

