Visual Labeler

With Visual Labeling, tracking a new feature on your website is as easy as clicking it.

Year :

2024

Company :

Amplitude

Role :

Product Design Lead

Project Duration :

8 weeks to GA

Featured Project Cover Image
Featured Project Cover Image
Featured Project Cover Image

Problem :

Teams struggled to track meaningful user actions because setup required code changes, so instrumentation was slow, brittle, and often wrong.

Project Content Image - 1
Project Content Image - 1
Project Content Image - 1

Solution :

I led design for Visual Labeler, a point and click way to define events directly on top of the live UI. Users open their product inside Amplitude, hover to see suggested elements, select what matters, then name and categorize the event without touching code. The experience is familiar to PMs and marketers, so instrumentation becomes part of their workflow instead of something they wait for engineering resources.

Summary :

2x

Enterprise Activation Speed

Social :

© Copyright 2025. All Rights Reserved by Matt Kabus

Hope you enjoyed the site!

Visual Labeler

With Visual Labeling, tracking a new feature on your website is as easy as clicking it.

Year :

2024

Company :

Amplitude

Role :

Product Design Lead

Project Duration :

8 weeks to GA

Featured Project Cover Image
Featured Project Cover Image
Featured Project Cover Image

Problem :

Teams struggled to track meaningful user actions because setup required code changes, so instrumentation was slow, brittle, and often wrong.

Project Content Image - 1
Project Content Image - 1
Project Content Image - 1

Solution :

I led design for Visual Labeler, a point and click way to define events directly on top of the live UI. Users open their product inside Amplitude, hover to see suggested elements, select what matters, then name and categorize the event without touching code. The experience is familiar to PMs and marketers, so instrumentation becomes part of their workflow instead of something they wait for engineering resources.

Summary :

2x

Enterprise Activation Speed

Social :

© Copyright 2025. All Rights Reserved by Matt Kabus

Hope you enjoyed the site!

Visual Labeler

With Visual Labeling, tracking a new feature on your website is as easy as clicking it.

Year :

2024

Company :

Amplitude

Role :

Product Design Lead

Project Duration :

8 weeks to GA

Featured Project Cover Image
Featured Project Cover Image
Featured Project Cover Image

Problem :

Teams struggled to track meaningful user actions because setup required code changes, so instrumentation was slow, brittle, and often wrong.

Project Content Image - 1
Project Content Image - 1
Project Content Image - 1

Solution :

I led design for Visual Labeler, a point and click way to define events directly on top of the live UI. Users open their product inside Amplitude, hover to see suggested elements, select what matters, then name and categorize the event without touching code. The experience is familiar to PMs and marketers, so instrumentation becomes part of their workflow instead of something they wait for engineering resources.

Summary :

2x

Enterprise Activation Speed

Social :

© Copyright 2025. All Rights Reserved by Matt Kabus

Hope you enjoyed the site!