Platform Onboarding
Redesigned Amplitude’s fragmented auth flows into a clean, reusable entry experience that delivers a consistent first impression and lifted sign up conversion by 11 percent.
Year :
2025
Company :
Amplitude
Role :
Product Design Lead
Project Duration :
2 weeks
Problem :
Amplitude’s old auth flow used a dated modal sitting on top of a fake dashboard, which distracted users from the core task and felt off brand. Depending on the scenario - new vs returning, invited vs self serve, SSO vs email - users saw slightly different and sometimes half updated components. That inconsistency created a janky first impression and risked undermining trust before people even reached the product.
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Add layers or components to swipe between.
Connect to Content
Add layers or components to swipe between.
Solution :
I designed a clean, focused sign in and sign up experience backed by a reusable component set that handled all entry paths in a consistent way. We removed the noisy dashboard backdrop, simplified copy, and applied the same visual system and interaction patterns across new accounts, invites, and SSO. The result was a calm, modern front door that made it obvious what to do next.
Impact :
In A/B tests, the new flow improved sign up conversion by 11% over baseline. It also gave Amplitude a much more credible first touchpoint, aligning the entry experience with the quality of the core product.
+ 11%
CVR over baseline
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Platform Onboarding
Redesigned Amplitude’s fragmented auth flows into a clean, reusable entry experience that delivers a consistent first impression and lifted sign up conversion by 11 percent.
Year :
2025
Company :
Amplitude
Role :
Product Design Lead
Project Duration :
2 weeks
Problem :
Amplitude’s old auth flow used a dated modal sitting on top of a fake dashboard, which distracted users from the core task and felt off brand. Depending on the scenario - new vs returning, invited vs self serve, SSO vs email - users saw slightly different and sometimes half updated components. That inconsistency created a janky first impression and risked undermining trust before people even reached the product.
Connect to Content
Add layers or components to swipe between.
Connect to Content
Add layers or components to swipe between.
Solution :
I designed a clean, focused sign in and sign up experience backed by a reusable component set that handled all entry paths in a consistent way. We removed the noisy dashboard backdrop, simplified copy, and applied the same visual system and interaction patterns across new accounts, invites, and SSO. The result was a calm, modern front door that made it obvious what to do next.
Impact :
In A/B tests, the new flow improved sign up conversion by 11% over baseline. It also gave Amplitude a much more credible first touchpoint, aligning the entry experience with the quality of the core product.
+ 11%
CVR over baseline
More Projects
Let's connect!
Platform Onboarding
Redesigned Amplitude’s fragmented auth flows into a clean, reusable entry experience that delivers a consistent first impression and lifted sign up conversion by 11 percent.
Year :
2025
Company :
Amplitude
Role :
Product Design Lead
Project Duration :
2 weeks
Problem :
Amplitude’s old auth flow used a dated modal sitting on top of a fake dashboard, which distracted users from the core task and felt off brand. Depending on the scenario - new vs returning, invited vs self serve, SSO vs email - users saw slightly different and sometimes half updated components. That inconsistency created a janky first impression and risked undermining trust before people even reached the product.
Connect to Content
Add layers or components to swipe between.
Connect to Content
Add layers or components to swipe between.
Solution :
I designed a clean, focused sign in and sign up experience backed by a reusable component set that handled all entry paths in a consistent way. We removed the noisy dashboard backdrop, simplified copy, and applied the same visual system and interaction patterns across new accounts, invites, and SSO. The result was a calm, modern front door that made it obvious what to do next.
Impact :
In A/B tests, the new flow improved sign up conversion by 11% over baseline. It also gave Amplitude a much more credible first touchpoint, aligning the entry experience with the quality of the core product.
+ 11%
CVR over baseline
More Projects
Let's connect!